| · Provide direction to the strategic, commercial and brand agenda across the entire business through various different sales channels. · Create and manage the overall marketing plan and strategy for the region. · Working closely with the sales director and account managers, and drive the strategy on local decisions, to ensure maximum coverage and uptake of fullest possible product portfolio. · Ensure appropriate balance of channel partners are maintained and where necessary evaluate both existing and potential channels whilst implementing marketing programs that drive channel performance. Accountable for the management of available resources and collaborate with regional and central marketing to ensure the product development, content and marketing strategies to effectively address the resulting requirements. · Manage budget and finances, materials, equipment and facilities by using, preparing, and evaluating budgets and providing support. · Lead the team of marketers involved in working closely with the advertising and communication agencies to develop materials such as leaflets, point of sale and in store collateral to drive visibility of the brands. | 
