· Monitor customer preferences to determine focus of sales efforts. · Direct and coordinate activities involving sales of commodities, or other subjects of sale. · Determine price schedules and discount rates. · Review operational records and reports to project sales and determine profitability. · Direct, coordinate, and review activities in sales. · Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications. · Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business. · Prepare budgets and approve budget expenditures. · Represent company at trade association meetings to promote products. · Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs. · Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs. · Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase. · Direct foreign sales and service outlets of an organization. · Assess marketing potential of new and existing store locations, considering statistics and expenditures. |
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