A media buyer purchases advertising space on TV, radio, in print publications and on the Internet for their clients. Media buyers work at advertising agencies but they can also be found at regular businesses. Media buyers are responsible for locating their clients’ target audiences and then developing the best ways to reach these audiences. Media buyers also conduct research on their target audience’s preferences as well as general research on advertising trends. They seek out prime times for placing their clients’ advertising space in order to reach more customers, and they often work on multiple projects during the week or month.
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