· Deliver on market share, volume growth, net contribution, brand health, and long term development plans of different OTC brands
· Developing 3 year Market strategy
· Developing marketing plans (brand positioning, brand presentation, new launches, new market opening, other marketing activities.)
· Managing implementation within marketing and at sales level with team of marketing managers/ brand managers.
· Monitor progress / evaluation of results
· Improving systems.
· Integrate the development & implementing appropriate strategies by selecting, segmenting and targeting markets, and promoting products & services to those markets.
· Leading a team of BM’s to execute decisions regarding products, such as choosing labels or packaging in local manufacturer product.
· Responsible for driving sophisticated market strategies to capture long term sales, margin and profit growth for a core OTC portfolio.
· Plan and administer the firm’s Marketing Operations budget; support development of regional marketing budgets.
· Work on developing new products.
· Work out an approach to pricing & set products & services prices.
· Make decisions regarding the distribution of products (such as stock control and follow-up).
· Develop plans for advertising, sales promotion, public relations & sales management.
· Undertake marketing audits to monitor sales performance.
· Ensure Market visit with sales team.
· Monitor the sales graph to their product.
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