· • "Don't hire geniuses, hire capable people." — Larry Bradley

Tuesday, March 27, 2012

Brand Manager Ref: JS0312L0057


We are looking for candidates for the Brand Manager position at a
Large Multinational Telecom Company.

Position Title: Brand Manager
Sector: Telecom
Company type: Large Multinational Telecom Company
Reports to: Head of Brand & Communications
Salary: 150K to 250K -- may vary based on candidate credentials
Location: Islamabad

Essential Requirements:
Experience of Brand
Experience of developing strategy, business plans
Currently at Senior Manager/Manager/Assistant Manager level
MBA from LUMS, IBA Karachi – or prestigious foreign university preferred

The ideal candidate should:

Hold a Master’s degree in Marketing or a business related field
Have 3 – 5 years of work experience in marketing and brand management,
preferably in the Telecom industry

Job Description:

Assist in the formulation of annual brand strategies & plans that
deliver against business objectives for the entire brand portfolio
Manage effective use of resources to deliver brand, proposition and
segment led campaigns
Ensure seamless and successful implementation of campaigns across all channels.
Deliver strategic thematic & tactical campaigns that help achieve our
revenue targets.
Evolve & build the company brand, by leveraging the commercial &
brand strategy.
Develop & ensure effective maintenance of brand & communication
strategies across all business segments, in collaboration with segment
teams.
Monitor & lead the brand & communication tracker, consumer research.
Spearhead and maintain consistency in communication by developing
quality benchmarks & models across all business segments.
Overlook and develop production models to ensure creative control and
consistency in coordination with creative agencies.
Develop robust budget monitoring & reporting mechanisms.
Develop & maintain relationships with creative agencies, production
houses & other 3rd parties.
Develop & maintain manuals related to brand & communication across the
brand portfolio.
Manage budgets in excess of QR 5M per campaign.

Essential Skills

Should secure excellent project management and presentation skills
Should be an excellent team player and strategically sound
Should display the ability to manage budgets
Should have excellent communication and stakeholder management skills

Desirable Skills

Should be a seasoned marketer with well-rounded marketing experience
Should secure strategic planning expertise & skills
Should have a strong brand communication & segment marketing experience
Should have a good business acumen
Please Forward Your Resume/CV to athar@careerpakistan.org and/or atharshah.83@gmail.com

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