· Lead the development and implementation of the Sales strategy in the business unit, aligned to the business objectives
· Ensure an efficient and effective operation in order to deliver the defined strategy through a capable and motivated sales organization
· Responsible for overall performance of Sales function within the business unit.
· Responsible for developing the annual and monthly sales plan, Product, Volume and Value wise in consonance with the annual business plan.
· Responsible for SKU-wise forecast accuracy, Product availability, Visibility outlet coverage and Sales System productivity.
· Ensure range selling and productivity of sales calls.
· Administer the credit policy of the company and ensure collections within the specified credit limits.
· Ensure customer relationships and service levels in term of order fulfillment, merchandising, in shop promos, frequency of service and complaints handling.
· Identify and exploit market opportunities for spikes in sales volumes as also combat competitor activity through appropriately designed sales promotion activity in conjunction with the Marketing team.
· Periodically review performance of Area Sales Managers, Key Account Manager, Sales Executives, Sales Representatives, Merchandisers with the objective of improving performance, analyzing opportunities and building greater result orientation.
· Ensure adequate pipeline of talent and skills for succession by designing and activating a field force career path and plan in collaboration with Unit HR.
· Develop Salesmen Incentive program to augment company objectives in the market.
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